The Top Six Essentials Your Small Business Website Needs
A website is one of the most important assets that a business should have. It serves as a repository of general company information, and it allows you to showcase your products and services in one platform.
Through your site, your target consumers can engage with your business, and you can even expand your reach to a global audience.
However, not all small businesses have a website. 29% don’t have one, while 17% don’t have a site that’s mobile-friendly. Not having a website can lead to missed business opportunities and lower potential revenue. And, with more and more users shifting from desktop to mobile when conducting search, not having a mobile-friendly site can also affect your rankings on search engines, such as Google.
Not all websites are created equal. Here are six necessities your website must have to stand out in an increasingly competitive marketplace.
Six Essentials That Your Small Business Website Must Have
1. A primary purpose
Prior to building a website, you need to establish the channel’s role. Will it solely serve as a hub for information about your business or your products and services, or are you also going to use it as an e-commerce platform?
Having a clear description about what your company does on the homepage makes for better user experience. It helps customers know that they’ve come to the right website, and it can also encourage them to stay longer on your website.
2. A unique domain name
Your domain name or URL is one of the most important elements of your website. It serves as an entry point for your customers and is the name that you’ll be promoting on different web platforms.
A good URL has the following characteristics:
- Short, easy to remember, and easy to type
- Has the proper domain name extension (.com, .net, .org, .co)
- Should be unique (you can use the USPTO website to check if your URL doesn’t contain registered trademarks)
- Should be SEO-friendly
3. Your business information
Your website should feature updated and accurate information about your business, answering the five W’s:
- Who you are
- What you offer
- Where you are
- Why your business is relevant and unique
- When you can be reached
Also include how they can reach you by making your contact information easily visible on your site.
It’ll be helpful to include FAQs that can immediately address common queries that customers may have.
4. High-quality content
Another important aspect for websites is having content that’s relevant, fresh, and original.
Having helpful content that can help address user needs can convert them into paying customers and even turn them into loyal business patrons.
5. Easy navigation
A website with a poor UX design can cause you to lose potential leads. Users would most likely leave websites that are confusing or difficult to navigate through. Having a simple design makes it easier for visitors to find what they’re looking for.
Include a site map and utilize a functional design for your site. Make sure that your menus are clearly labeled. Making a responsive and mobile-friendly website should also be prioritized.
6. Analytics tools
As a website owner, you need to use analytic tools that help you learn more about your site’s visitors and what they’re interested in.
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