What Realtors Need to Know About Websites
Virtually everyone is online today. Majority of people have more than one gadget and use the internet to look up information, consume media, and interact with people. Whatever your business is, it’s now essential to have digital presence and to grow it. It’s particularly important for realtors to maximize online channels.
Importance of a Website for Realtors
Because selling real estate properties requires a personal touch, some realtors believe that they should stick to traditional strategies. However, going digital and creating a website offers a slew of benefits that can elevate them above other realtors.
A good website can help you stand out from your competition. You will be chosen over other realtors that do not have a website. A website will make you look more reputable, reliable, and trustworthy.
Client base expansion
Websites are not bounded by geographical location and fixed office hours. It enables your clients to reach you wherever they are and at whatever time they are able to. The accessibility and convenience of a website can significantly widen your client base.
Be an industry leader and the go-to source for information about real estate. Use your website to educate clients, share property buyer tips, or provide loan information. Establish yourself as an expert in the field and offer more value to your existing or potential clients.
Aside from being a platform to foster an audience, a website can help grow your business. It lets you stay competitive in an increasingly digital market. It also enhances customer engagement, which can potentially lead to more property sales.
What Should Be on a Realtors Website
A website isn’t just the face of your business online. It should be the go-to resource for anyone interested in real estate. It should be a platform for both buyers and sellers. To capture the audience you want to reach, make sure you have these features and sections on your website:
Let visitors know who you are and how you can help them.
You should have a page or pages that showcase all the services you offer. This can include home staging, open houses, additional marketing you offer, etc.
Search, Filter, and Sort
Have functions that can enable buyers or sellers to find what they need instantly.
Create a special section for the latest listings and the most profitable ones.
Image and Video Gallery
Allow your clients to see properties even before they visit them.
Leverage social media. Keep social sharing buttons visible on all posts.
Be a veritable source of information. Share useful tips and informative articles that help your audience gain more knowledge about real estate.
Let your satisfied clients be your ambassadors. Integrate a star-rating tool and enable reviews from users.
Be reachable. Have an easy-to-fill contact form. Offer other means of engagement by providing your contact details, including phone numbers, physical address, and links to social media accounts.
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