Virtually everyone is online today. Majority of people have more than one gadget and use the internet to look up information, consume media, and interact with people. Whatever your business is, it’s now essential to have digital presence and to grow it. It’s particularly important for realtors to maximize online channels.  

Importance of a Website for Realtors 

Because selling real estate properties requires a personal touch, some realtors believe that they should stick to traditional strategies. However, going digital and creating a website offers a slew of benefits that can elevate them above other realtors.  

• Stand Out 

A good website can help you stand out from your competition. You will be chosen over other realtors that do not have a website. A website will make you look more reputable, reliable, and trustworthy.  

• Client base expansion 

Websites are not bounded by geographical location and fixed office hours. It enables your clients to reach you wherever they are and at whatever time they are able to. The accessibility and convenience of a website can significantly widen your client base. 

• Establishing expertise 

Be an industry leader and the go-to source for information about real estate. Use your website to educate clients, share property buyer tips, or provide loan information. Establish yourself as an expert in the field and offer more value to your existing or potential clients. 

• Business growth 

Aside from being a platform to foster an audience, a website can help grow your business. It lets you stay competitive in an increasingly digital market. It also enhances customer engagement, which can potentially lead to more property sales.  

What Should Be on a Realtors Website 

A website isn’t just the face of your business online. It should be the go-to resource for anyone interested in real estate. It should be a platform for both buyers and sellers. To capture the audience you want to reach, make sure you have these features and sections on your website: 

• About You  

Let visitors know who you are and how you can help them. 

• Services 

You should have a page or pages that showcase all the services you offer. This can include home staging, open houses, additional marketing you offer, etc. 

• Search, Filter, and Sort  

Have functions that can enable buyers or sellers to find what they need instantly. 

• Featured Properties 

  

Create a special section for the latest listings and the most profitable ones. 

• Image and Video Gallery 

Allow your clients to see properties even before they visit them.  

•  Social Sharing 

Leverage social media. Keep social sharing buttons visible on all posts. 

• Blog 

Be a veritable source of information. Share useful tips and informative articles that help your audience gain more knowledge about real estate. 

• Testimonials  

Let your satisfied clients be your ambassadors. Integrate a star-rating tool and enable reviews from users. 

• Contact Page 

Be reachable. Have an easy-to-fill contact form. Offer other means of engagement by providing your contact details, including phone numbers, physical address, and links to social media accounts. 

Get a Website That Stands Out 

Build a responsive website that boosts your online presence with 29dollarWebsites. For as low as $29 per month, you can get a powerful website designed by professionals, built and ready for launch within a few hours.  

Have it customized and optimized for mobile use. Get real-time analytics and technical support whenever you need it. Choose from the flexible packages available at 29dollarWebsites.